If you are someone with little patience, this blog is for you. Renting an apartment is not something that happens overnight. Sometimes, it can take weeks or even months, but you’re in luck! Home staging is a marketing concept that originated in the United States with the aim of selling or renting a property faster.
Stay until the end of this blog if you want to learn more about this technique and how to apply it to your property.
What is Home Staging?
As mentioned earlier, home staging consists of a series of techniques used to prepare a property with the objective of making a greater impact on clients, captivating them, and therefore selling or renting it in less time.
At first glance, you might think that preparing your home to appeal to potential tenants is the goal of any landlord. However, mistakes are often made. It’s not about selling our house with our personal items or personal style. Home staging goes beyond that. It involves working to appeal to the client’s emotions and making an optimal presentation of the property by paying attention to every detail.
Advantages of Applying Home Staging
- Attract more clients interested in viewing your apartment.
- Have more client profiles to choose from in order to select the right tenant.
- Speed up the sale or rental: According to a study conducted by the AHSE (Spanish Home Staging Association), with this technique, a property sells in less than 60 days and rents in less than 15 days.
- Sell at the best price
- Increase the value of your property: Making improvements to the property will increase its value.
- Profitable investment: One of the benefits of applying this technique is that it is much cheaper than starting renovations. And it won’t take up too much of your time!
Differences Between Decoration and Home Staging
Some people confuse the terms decoration and home staging. Decoration simply refers to personalizing a home to the taste of the person living or going to live there. In contrast, home staging is the opposite. It involves removing all that decoration and depersonalizing the apartment. It’s about giving the space a refined and neutral style that conveys it as the ideal place for any potential client.
Tips for Applying Home Staging
Since we have already analyzed the characteristics of home staging, here are some tips and tricks to apply it to your property:
- Better to use neutral colors: The most suitable tones are beige, white, and some shades of light gray or brown. These colors help the space appear larger.
- Lighting matters: When presenting the property, keep in mind that the more illuminated, the better. Open the curtains and let in the natural light. This way, you will reduce dark corners. Also, it’s better not to choose cloudy days to show the property.
- Minimalism: Spaces should be uncluttered. This doesn’t mean completely emptying the property. In fact, it’s better to keep essential furniture so that the client can get an idea of the actual dimensions of each room. However, remove anything unnecessary from the property. This will help you achieve a greater sense of space.
- Furniture placement: Placing furniture symmetrically creates a sense of balance and calm. Additionally, it’s always interesting to create a cozy and relaxing area where the future buyer can imagine themselves sitting comfortably.
- Take care of outdoor spaces: Having a balcony, a terrace, or a garden are very appealing spaces, so we shouldn’t neglect them. Even in winter, always keep the place ready with at least a table and a couple of chairs. This way, potential tenants can imagine themselves spending time there.
- The details make the difference: There are many houses, so you need to make yours unique. Use elements such as mirrors, rugs, candles, wicker baskets, some flowers or plants to bring life to the home, a small table with a book… Incorporate these kinds of objects to create a magnetism with your property, but remember, don’t overdo it!
- Property photos: Most of your clients will first visit the property online before seeing it in person. Therefore, it is highly recommended to take high-quality photos that convey positive feelings. However, that alone is not enough. If you really want to achieve good results, we recommend that you hire professionals. At AB Apartment Barcelona, we go to your property and take professional photos of your apartment!
If you want to increase the visibility of your apartment and rent your property in less time, don’t hesitate to contact our professional team at AB!
