The style of your apartment is a key factor when it comes to attracting guests and securing bookings. Since the look and feel of your apartment is the first thing a guest sees when making a reservation, if this first impression doesn’t appeal to them, they may end up booking somewhere else. That’s why it’s important to consider different décor styles to make your apartment more appealing, as the style you choose can attract different types of guests who may choose your place over other options.
Why Choose a Mediterranean Style for Your Apartment?
This style is known for using light, natural colours such as white, beige, navy blue, and touches of terracotta. The most common decor materials in this style are organic elements like wood, linen, rattan, wicker, and handcrafted ceramics. Combined with its colour palette, these elements give the apartment a fresh and natural feel. This look also relies heavily on natural light, creating a stronger sense of space. To add an even more Mediterranean touch to your holiday apartment, you can incorporate natural plants, lightweight fabrics, or handmade decorative pieces.
This style offers several advantages. First, it conveys well-being and relaxation, qualities closely associated with the Mediterranean lifestyle. It also helps travellers feel more like locals, something many guests look for when visiting a new city. Finally, this style reflects the essence of Barcelona, inspired by the sea and the city’s laid-back atmosphere.
What Are the Benefits of an Urban Style for a Rental Apartment?
In contrast, the urban style is defined by the use of neutral tones such as grey, white, black, and similar shades. It features functional, minimalist furniture and décor. LED lighting usually dominates the space, along with metal and concrete details, giving it an urban edge that appeals to certain guests. It also prioritises well-optimised, multifunctional spaces. Decorative elements often include second-hand or vintage pieces. This style stands out for being modern, minimalist, and functional, with a distinctly urban and industrial aesthetic.
The advantages of this style are clear: it attracts business travellers and digital nomads, who often prefer longer stays. This type of guest can help ensure high occupancy, especially for long-term stays. It also projects a modern image of Barcelona and is easy to update and maintain, which helps keep long-term expenses low.
What Type of Guest Does Each Interior Design Style Attract?
Both styles are completely different, and therefore attract different types of guests. For example:
- Mediterranean Style: This is a natural and fresh design approach that helps guests feel like locals during their stay. This style primarily appeals to couples, families, and international travellers. These guests prefer this style because it conveys comfort and relaxation, offering a natural décor that, together with good lighting, creates a sense of spaciousness and makes the apartment feel larger. They also look for a local experience and enjoy blending in with the city.
- Urban Style: A more modern and minimalist look, ideal for those who want a functional, contemporary space. The guests who best fit this style are digital nomads, long-term travellers, students, and business travellers. These profiles value the comfort of a modern and practical apartment, and the industrial feel suits their needs perfectly.
Which Style Gets More Bookings: Mediterranean or Urban?
In conclusion, we can say that there isn’t one specific style that guarantees more bookings or attracts more guests to your holiday apartment. It all depends on the type of guest you want to reach. If you want occupancy to remain high but also dynamic and seasonal—especially during peak season—and you want your guests to feel like locals, then the Mediterranean style is your best fit.
On the other hand, if you prefer steadier occupancy with less turnover, the Urban style is the ideal choice, as it tends to attract working professionals or long-stay guests, resulting in longer and more stable bookings.
In short, everything comes down to the type of guest you want to attract to your holiday apartment.
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