The way your decor is presented can completely transform how guests perceive your apartment, and this year brings trends designed to help you stand out from the very first moment. From colours and textures that evoke emotion to designs that inspire confidence. If you want your property to feel current, photogenic and tailored to today’s traveller, this article is for you. Below, we explain which trends are succeeding and how to apply them in a simple and practical way.
Article Contents
1. Designs that inspire confidence
Today, travellers value spaces that convey authenticity, warmth and positive energy from the very first glance. Cold, impersonal interiors are a thing of the past; guests now look for places that feel real, welcoming and well cared for.
Incorporating natural materials such as light wood, handcrafted ceramics, linen or organic fibres helps create a pleasant and inviting atmosphere. Lighting also plays a key role: soft lighting, warm lamps and well-distributed light points make the apartment feel more relaxing and liveable.
Extra: A well-maintained space creates a sense of trust, conveys professionalism and often translates into better reviews and more bookings. A simple aesthetic investment with a direct impact on your property’s performance.
2. Colours and textures that evoke emotion
Current trends leave behind cold, characterless tones. Today, warm palettes that evoke nature and wellbeing take centre stage: earthy shades, olive greens, soft beiges and sandy tones that wrap the space in a feeling of balance.
These colours are not only pleasant but also photograph beautifully, making the apartment feel more inviting at first glance. To enhance this atmosphere, combine them with natural textiles such as linen, cotton and lightweight wool, as well as slightly textured surfaces that add depth without overwhelming the space.
There is no need to transform the entire apartment: small contrasts, such as a textured cushion, a warm-toned throw or even a softly coloured feature wall, can bring the space to life.
Extra: Small contrasts, such as a textured cushion or a warm-toned wall, add character without renovating the entire space.
3. Wellbeing and sustainability as a trend
More and more travellers are looking for accommodation that reflects responsibility and care for the environment. This is not about turning the apartment into a complex eco-space, but about incorporating small elements that convey awareness and modernity.
Warm LED bulbs, for example, not only reduce energy consumption, but also provide a more pleasant and comfortable light for guests. Adding green details such as low-maintenance plants, decorative branches or dried flowers helps bring spaces to life without requiring daily upkeep.
These small decorative decisions create a welcoming, natural and visually harmonious atmosphere. They also offer a double benefit: lower medium-term costs and an improved apartment image, directly connecting with guests who value sustainability.
Extra: A natural, well-lit environment conveys calm and enhances the sense of comfort.
4. Multifunctional spaces
The rise of remote working and longer stays has completely changed what many travellers look for when booking an apartment. Today, having a small dedicated workspace is no longer an extra; it is a value-added feature that can tip the decision in your favour.
There is no need for a full office; a well-lit corner with a functional desk, a comfortable chair and a reliable internet connection can transform an ordinary room into an attractive and useful space.
These versatile areas provide a sense of order and practicality, something guests particularly appreciate when spending more time in the accommodation. Creating a calm, easy-to-maintain and visually pleasant environment truly makes the difference.
Extra: A small desk next to a window can be decisive at the time of booking.
5. Warm minimalism
The “less is more” approach continues to gain ground. More and more travellers appreciate uncluttered, balanced and easy-to-live-in spaces. Apartments overloaded with decorative items create a sense of chaos and reduce visual space. By contrast, rooms with fewer, carefully selected and well-placed elements convey order, calm and comfort from the very first moment. Choosing natural materials, soft lines and neutral colours helps create a harmonious and visually pleasing environment.
These choices not only improve the apartment’s overall aesthetics but also offer a more relaxing experience for guests.
Extra: Visual order translates into a sense of cleanliness and harmony.
6. Presentation and photography
The décor may be impeccable, but if it is not reflected well in the photos, much of its potential will be lost. Photography is the first contact a traveller has with your apartment, and a good image can make the difference between sparking interest or going unnoticed.
Make the most of natural light, open curtains and avoid harsh shadows that reduce clarity. Choose wide angles that allow the scene to breathe and prioritise neutral colours to convey order and balance.
Do not forget the human touch that adds warmth: a cup on the table, an open book or a well-placed plant helps the image feel real, welcoming and lived-in.
Extra: An image that conveys emotion is worth more than a thousand descriptions.
At AB Apartment Barcelona, we believe that a well-cared-for apartment is much more than just a place to sleep: it is a complete experience that directly influences guest satisfaction, reviews and the performance of your property.
If this article has inspired you and you would like to apply any of these recommendations to your property, you can get in touch with us. We will be happy to help and support you every step of the way.
